The Real Female Entrepreneur

The Real Female Entrepreneur podcast is a 3x weekly dose of truth and inspiration for female entrepreneurs and women chasing their creative dreams. Lauren sits down with kickass women every week for real, raw, soulful conversations about the hard parts of both business and life. If you're looking for soulful conversations to inspire you throughout your week, you're in the right place. Get cozy. Grab your headphones. And stay awhile. New episodes every Tuesday, Wednesday, and Thursday!
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The Real Female Entrepreneur




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Now displaying: March, 2017
Mar 30, 2017
  Episode Sneak Peek: "I literally cried because it was the first time that someone paid for Frost'd, and it was just magical to me."   Listen! listen & subscribe in iTunes   What's In This Episode:

An ultra-runner followed her passion and turned her sweet tooth into a business.

In this episode, I sit down with Jessica Hamel, the founder of Frost'd, a coconut oil snack frosting, to chat about the first years of starting a business. Knowing she always wanted to be an entrepreneur, Jessica shares about why this business idea was the one that stuck and how her passion for ultra-running led her to it.

We talk about "overnight successes" and not getting swept away in the doubts and expectations of that when first starting out. Jessica also shares about balancing her social media business while trying to grow Frost'd, her Follow Your Passion project, and how she decides how much of herself to share through her brand.

  "It's a lot of work. It is not easy. And you're not going to make money from it in the beginning. So, you have to be passionate."   support this episode through Patreon   "I'm not just selling frosting, I'm building a brand. I'm building something that inspires other people, and that's not just through the product."   join the conversation in the Facebook community   "It's the story. You do it for the story."   Links From This Episode:

Follow Your Passion Project

Sweet Talks video series

Real Athlete Diets

Wylder Goods

Frost'd on Instagram, Facebook, and Twitter

Grit + Glitter on Instagram, Twitter, and Facebook

Mar 29, 2017
  Episode Sneak Peek: "We have a choice here. We can choose imperfection."   Listen! listen & subscribe in iTunes   What's In This Episode:

Perfectionism isn't just a personality trait. It's a coping mechanism we use to cover up what's really going on inside - hurt.

In this episode, I sit down with Wendy de Jong of The Gratefulist to dive into what perfectionism really this. In our conversation, Wendy peeled back the layers of perfectionism and really blew my mind. She talks about what the root of perfectionism really is, the two core birthplaces of perfectionism, and why it seems to affect females so deeply. Wendy also opens up about her childhood and how she's used perfectionism in her own life to cope. It's a goooood one - one of my favorites, if I'm being honest.

  support this episode through Patreon   "Perfectionism is a dangerous and harmful way of thinking and behaving. It's a coping mechanism that we use when we feel scared or insecure or uncertain or not good enough."   join the conversation in the Facebook group   Links From This Episode:

Brene Brown, "The Gifts of Imperfection" (aff. link)

Brene Brown, "Daring Greatly" (aff. link)

The Soul-Connected Squad Community

Wendy on twitter and instagram

Grit + Glitter on Instagram, Twitter, and Facebook

Mar 28, 2017
  Episode Sneak Peek: "I felt like when I hit that number that I would believe in myself. I felt like hitting that number would mean that I was justified in this work that I'm doing."   Listen! listen & subscribe in iTunes   What's In This Episode:

I'd been looking forward to hitting 25k downloads of the podcast for several months. It was this number that I decided in my head would change everything ... or at least some things. I started to believe that hitting that number would somehow justify my work and prove my worth. It didn't hit me until the night I hit 25k, though.

In this episode, I sit down the day after hitting that milestone, get a little emotional, and honestly share how I didn't find my worth in that number like I'd been expecting to. In fact, I didn't feel any different at all.

  support this episode through Patreon   "25k downloads is simultaneously the most amazing thing ever and something to be celebrated and simultaneously it changes nothing. And that's a really hard pill to swallow."   join the conversation in the Facebook group   Links From This Episode:

Lauren on Instagram, Twitter, and Facebook

Mar 23, 2017
  Episode Sneak Peek: "For me, the first step was accepting where I was."   Listen! listen & subscribe in iTunes   What's In This Episode:

Maybe we don't need more than 24 hours in a day. Maybe, instead, we need to make more of the hours we already have.

In today's episode, I sat down with Natalie Jayne Moore, a fine art film wedding photographer, who is running her photography business full-time while also going to art school full-time. In our conversation, we talk a lot about making time for all the things, trying to juggle it all, and the hardest parts. Natalie grew her business from a part-time job to a full-time business while going to school full-time - that's no small feat!

For anyone trying to juggle it all (I'm looking at you!), this is such a wonderful conversation to listen to.

  "Sometimes I have to just accept my situation and know I'm doing the best that I can and that's all that I really can do."   support this episode through Patreon   "People can tell when you love what you do."   join the conversation in the Facebook community   "I think it's really good to learn to take criticism."   Links From This Episode:

Amy and Jordan

The United Conference

Start Right Now by Todd Whitaker, Jeffrey Zoul, and Jimmy Casas 


Natalie on Instagram, Twitter, and Facebook

Hope Taylor in episode 6 and episode 67

Mar 22, 2017
  "It's difficult work. But it's work that has to be done."   Listen! listen & subscribe in iTunes   What's In This Episode:

I loved talking to Danae SO MUCH in episode 56 that I just had to have her back on. I also wanted to dive into a part of diversity (and a word in particular) that Danae recently introduced me to.

In today's episode, we're talking about intersectionality, what it is, and what it means for us as creators. Diversity is such a beautiful thing and intersectionality gives a deeper look into diversity and our very different perspectives and experiences of the world. Having these conversations is so insanely important.

I hope that you go into this episode with an open mind and heart and eager to learn. And I hope you walk away even more eager to hear other people's stories and perspectives, knowing that we all are experiencing the world in very different ways.

  support this episode through Patreon   "It's important to be inclusive. It's important to share different stories."   join the conversation in the Facebook group   Links From This Episode:

Danae's story in episode 56

What Is Intersectionality and Why Is It Important

Celebration of women filmmakers triggers heated debate among Salma Hayek, Jessica Williams and Shirley MacLaine

Speaking of Everything on Instagram, Twitter, and Pinterest

Grit + Glitter on Instagram, Twitter, and Facebook

Mar 21, 2017
  Episode Sneak Peek: "Sometimes you just want to say, "fuck it! I just want to eat a tub of ice cream and watch movies because I don't know what the hell I'm doing with my life.""   Listen! listen & subscribe in iTunes What's In This Episode:

I had the wild idea to bring Josh on the podcast last week in episode 72. This is part two of that conversation.

In this episode, I ask Josh to share about the doubts, fears, and insecurities that he sees me struggling with the most behind-the-scenes. Honestly, it was a little terrifying to have him share those things out loud. But I love getting to share the real, raw of it all and his perspective with you. We also talk about how the podcast has changed our lives and how he feels about me putting so much out there online. This is definitely my favorite part of our conversation. Hope you enjoy getting to hear more from the hubs!

  support this episode through Patreon   "Talking about it in a more open platform is harder than sharing the good stuff. You know, the pretty pictures and the Starbucks coffees, and the inspirational quotes."   join the conversation in the Facebook group   Links From This Episode:

Lauren on Instagram, Twitter, and Facebook

Mar 16, 2017
  Episode Sneak Peek: "It's very difficult to shed all of those expectations and those rules and just go for what you really want."   Listen! listen & subscribe in iTunes   What's In This Episode:

When I first heard Violeta use the term "creative rebel", I immediately knew she was my people.

In today's episode, Violeta shares about always feeling like a misfit and never quite fitting in .. until she found her people online. Violeta shares about her career from working as an au pair in Italy to consulting with start-ups. Now, working for herself, she shares about her biggest fear and the struggle she faces when trying to validate what she does to outsiders.

If there's one thing I took away from Violeta's story and her heart behind what she does, it's that following your heart and doing what feels good will always lead you in the right direction.

  "Most of the things that are worthwhile in our lives, just happen by themselves without being planned."   support this episode through Patreon   "Everyone is doing what they're supposed to be doing instead of betting on their strengths."   join the conversation in the Facebook community   "Fun brought me back to myself."   Links From This Episode:

Violeta on

The Lively Show Podcast

Violeta on Twitter

Lauren on Instagram, Twitter, and Facebook

Mar 15, 2017
  Episode Sneak Peek: "Sometimes, I want to be honest and I want to tell people, 'hey, we're struggling!'"   Listen! listen & subscribe in iTunes   What's In This Episode:

It's easy to sit back several years into your business and share about the really hard parts during the first year or two.

But in today's episode, I sit down with Kristen Caballero to talk about the unseen struggles she's dealing with in year 1 of starting her business. It's hard. And there's things going on behind-the-scenes that entrepreneurs struggle with as they're trying to get a business off the ground that just aren't talked about. Kristen was brave enough to open up and share it all.

If you're just starting out, know that you're not alone.

  support this episode through Patreon   "That's one of the biggest struggles - figuring out how to get people to know about your product without breaking the bank."   join the conversation in the Facebook group   Links From This Episode:

Kristen on Instagram and Facebook and Twitter

Lauren on Instagram, Twitter, and Facebook

Mar 14, 2017

So, I had this wild idea to bring my hubby, Josh, on to share his thoughts about the podcast and all that I do. Because, honestly, who better than to share the behind-the-scenes of our hearts and our lives than the ones who are living it?!

In today's episode, I ask Josh what his thoughts are about the podcast and what I do. We talk about my first business and the differences between it and what I do now. And we talk about the big elephant in the room that no one really wants to talk about - money, and my biggest fears with it and the podcast.

Buckle up and grab a glass of wine, sweets. It's about to get gooood!

Mar 9, 2017

Figuring out what works for you and finding happiness is a life-long process.

In today's episode, I'm sitting down with Phyllis Sa, branding + web designer, to dive into her story and ALL the good stuff. Really, you should just stop reading and go listen. But in case you want the cliff notes version before you dive right in, here goes:

Phyllis shares about how becoming a mother for the first time changed everything for her, including work. She goes on to share about her big career transition and the hardest lessons she's learned about herself over the past few years. We also talk about setting healthy boundaries as a people-pleaser and why it's important to make mistakes rather than looking for a shortcut every time.

At the end of our conversation Phyllis shares about her fears about speaking up and voicing her thoughts/opinions, which led to us discussing how difficult this is right now amidst politics and the divisive state of our country. It's such an interesting conversation to have as business owners, and Phyllis shared about the difficulties for her as an introvert, while I shared about the difficulties for me as an extrovert.

This conversation is full of so much goodness and I could go on and on for days about all of the amazing topics we touch on, but just grab your headphones and listen. It'll be way more fun!

Mar 8, 2017

Making radical shifts in any space comes with it's fair share of pushback, but this lady is pushing back against the hate and breaking down barriers. And it's beautiful.

In today's episode, I'm sitting down with Claire Coder of Aunt Flow, which is a buy one, give one subscription box for tampons, and talking about the recent shift they made from using the term "feminine hygiene product" to "menstrual product".

Claire shares about her heart for creating an inclusive product and supporting the trans community. She also shares about the hate and pushback she's received from making this shift. We talk about doing things as a business that people don't agree with and how you push past that to truly create change.

Great change always begins with a courageous person, courageously facing pushback. I'm so proud of the courageous person Claire is and the brave work she's doing.

Mar 7, 2017

Guilt, eh? It's shitty. It's tough. And as an emotion, sometimes it's there as a safe hold. But sometimes, it can become an unnecessary blockade to our greatest happiness in our lives and businesses.

In this episode, I'm talking about the fine line between unnecessary guilt and holding yourself accountable. I'm sharing about why this episode aired late and the unnecessary guilt I felt because of it. I also share a sneak peek into how I plan topics for the podcast.

Grab your tea, and come get cozy!

Mar 1, 2017

"The depth that we know pain is the depth that we can know joy." If ever there were a shining example of this truth, it is Ruthie Lindsey.

Ruthie is the human embodiment of the greatest joy amidst the greatest pain. After spending nearly a decade in bed with chronic pain, Ruthie found herself single for the first time in almost a decade, scared out of her mind. Without the luxury of fear, and surround by a community of people who believed in her before she believed in herself, Ruthie turned her passion into career.

Today, she speaks to groups across the country, styles events for big-name brands like Free People, Williams Sonoma, and West Elm, and (exciting) is now writing a book. In this episode, we dive into Ruthie's career journey - the good, the bad, the fears, and the hard parts of growing a business while living with debilitating chronic pain.

Ruthie quite literally is the human embodiment of sunshine. Everyone - every stinkin' one - needs to listen.