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The Real Female Entrepreneur

The Real Female Entrepreneur podcast is a 3x weekly dose of truth and inspiration for female entrepreneurs and women chasing their creative dreams. Lauren sits down with kickass women every week for real, raw, soulful conversations about the hard parts of both business and life. If you're looking for soulful conversations to inspire you throughout your week, you're in the right place. Get cozy. Grab your headphones. And stay awhile. New episodes every Tuesday, Wednesday, and Thursday!
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Now displaying: June, 2018
Jun 19, 2018

“Growth that means something needs to be gradual and you need to earn it.”

 

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WHAT'S IN THIS EPISODE?

Building an Oprah magazine worthy company doesn’t happen overnight. And chances are, there’s lots that went on (and didn’t work out) behind the scenes. That’s why I’m so wildly excited to share the story of Greetabl and one of it’s co-founders with you in this episode! My love, meet Zoë Scharf - previous graphic designer turned entrepreneur.

We talk about:

  • Greetabl’s not-so-overnight success
  • The cereal box that inspired the idea for Greetabl
  • Why slow growth means more
  • The first version of Greetabl that you never heard of (and why it totally flopped)
  • Creating a great product isn’t everything + how Greetabl grew their customer base

 

WHO IS ZOË SCHARF?

Zoë Scharf is the Co-Founder and Chief Brand Officer of Greetabl. Zoë is is a brand and design expert with a BFA from Washington University in St. Louis. At Greetabl, Zoë focuses on the company's vision, brand, digital and physical product, and marketing efforts. Previously, Zoë consulted startups, advising and implementing brand strategy, story and design. At her former position at XPLANE, she worked with Fortune 500 companies on simplifying complex ideas using visual thinking.

 

LINKS FROM THIS EPISODE:

@fight2breathe on Instagram

www.greetabl.com

Greetabl on Instagram

Zoë on Instagram

Jun 18, 2018

“Passion keeps you going on entrepreneur days that are hard. Because if I fall in love with the business and the business ebbs and flows, I’m going to fall out of love.”

 

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WHAT'S IN THIS EPISODE?

The first two years of starting a business are a giant freaking learning curve! Megan Hartman-Sparks is right at that two year mark and she’s sharing about what that journey has been like so far - the highs, the lows, and the one thing that’s kept her going from the start. Megan’s company, Lymph Candy, is a non-toxic, vegan, aluminum free deodorant, and she spends a lot of her time educating customers and pregnant women on why that’s so important. So, of course, she educates us a little at the beginning of our convo, too. If you’re interested in switching to natural products for yourself and your home, deodorant is a great place to start and Megan explains why.

We talk about…

  • why Megan’s first pregnancy was the catalyst for launching Lymph Candy
  • how surrounding yourself with other amazing women entrepreneurs can transform your first few years in business
  • how the most difficult parts of business are also the greatest learning opportunities
  • the basic foundations of building a business that you spend the first two years trying to get right

 

WHO IS MEGAN HARTMAN-SPARKS?

Megan Hartman-Sparks is an energetic people person who graduated from the University of North Texas with a B.A. in Communication Studies & a minor in Spanish. Megan worked at top retail brands like Anthropologie and Lululemon before launching herself into the advertising world. Working on Dannon, Unilever, and Beiersdorf she saw just how powerful global companies are across Food & Personal Care categories especially with healthy advertising budgets. Finished with building someone else’s dreams, after the arrival of her first son, she decided to start Lymph Candy. She serves as Chief Marketing Officer (CMO) and oversees all supplier relationships, business logistics and strategic partnerships.

 

LINKS FROM THIS EPISODE:

www.lymphcandy.com

Jun 18, 2018

“I used to not believe that I could feel this good without making a lot more money or having way more downloads of the podcast. I thought I had to have all of those things in order to feel as good as I do right now.”

 

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WHAT'S IN THIS EPISODE?

I’ve spent years chasing business success to try to feel better. I believed that more money, more downloads, more validation would somehow help me feel better, too. It’s a belief that’s chased me my whole life - do this to accomplish that to feel this great. And, my love, it’s just not true. I’m living proof of it. After a dozen or so conversations that have gone something like this …

Friend: So, how are you?

Me: I’m so good. Like really good. I feel incredible and the wild thing is that I used to believe I couldn’t feel this great without making more money or having more downloads of the podcast, but I feel that great already without any of those things.

Friend: Wow, really? That’s amazing!

… I thought it was about time I shared all of this with you. Because, sister, I know I’m not alone.

So, in this L chat, I’m sharing with you how I’ve learned to feel so good regardless of how my business is doing on any given day and how you can, too.

 

LINKS FROM THIS EPISODE:

Episode 192

Jun 11, 2018

“The challenge is you’ll always have new challenges. It doesn’t stop. You’re never “there”. There’s always “what’s next?”

 

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WHAT'S IN THIS EPISODE?

Our stories of who we are today and the work we do in the world is so heavily influenced by our stories of years ago. That definitely rings true of the inspiration behind the fashion brand Cuyana. And, my love, I got to sit down with the founders, Karla Gallardo and Shilpa Shah to hear it all!

We talk about…

  • Introducing the revolutionary idea of “fewer, better things” to the fashion industry in 2013
  • Why “fewer, better things” is not a minimalist philosophy
  • How they met serendipitously and became business partners
  • Persevering despite the “no”s and no responses
  • Why it’s important to have support outside of your business as an entrepreneur

 

WHO ARE KARLA GALLARDO + SHILPA SHAH?

Karla Gallardo, Co-Founder and CEO of Cuyana

Karla started Cuyana with the vision of creating a global design house that inspires intentional buying through pieces that are crafted with integrity. After growing up in Ecuador, Karla moved to the United States where she earned her MBA from the Stanford Graduate School of Business and her Bachelor of Science in Applied Mathematics from Brown University.  She previously worked at Goldman Sachs in the Investment Banking Group and at the Apple Online Store as a Business and Strategy Analyst. The name Cuyana means “to love” in Quechua, Karla’s native

language , symbolizing her love of fashion, travel, and giving back.

Shilpa Shah, Co-Founder and CXO of Cuyana

Shilpa was drawn to Cuyana for the opportunity to create products rich in meaning, quality, and story. Beginning her career in Interaction Design, Shilpa has over 15 years of experience designing web and mobile interfaces for Fortune 500 companies including Disney, AT&T, and Sun Microsystems. In 2012, she graduated with her MBA from UC Berkeley Haas School of Business. Shilpa is passionate about celebrating the the multifaceted spirit of modern women through creating a culture of empowerment.

 

LINKS FROM THIS EPISODE:

www.cuyana.com

Cuyana on Instagram

Shilpa on Instagram

Karla on Instagram

Jun 11, 2018

”Maybe it doesn’t need to take a grandiose gesture. What if it is just one tiny action that really could make a world of a difference?”

 

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WHAT'S IN THIS EPISODE?

What would you do if you were 1% more courageous? That’s the question Jude Martinez started asking herself when she was faced with some really big fears after playing it safe for years. That question would also later be her catalyst for launching In Her Shoes, a global organization committed to catalyzing courage for young girls and women around the world. You know those pivotal moments in your life that you can look back on and say “That. That was moment things changed.” Here’s one of Jude’s: after being accepted to her dream law school, she realized that the thing she had always wanted wasn’t at all what she really wanted. Scared of what everyone would think, she secretly declined her acceptance and told everyone else she was deferring for one year. She gave herself that one year to “figure it out”. And that’s where our story begins...

We talk about:

  • How playing small for years protected her from fear
  • How fear is now her best compass
  • How Jude intuitively made the decision to turn down a giant opportunity she’d spent years working towards
  • How she turned her passion for social entrepreneurship into starting her own organization

 

WHO IS JUDE MARTINEZ?

Judith Martinez is the Founder and CEO of InHerShoes and Chief of Strategy at Orenda Collective. InHerShoes is a millennial led, social impact driven, global organization committed to catalyzing courage for young girls and women around the world. Their mission is simple: activate the genius of a generation to make a difference in their communities now. A by-product being re-defying traditional standards of what it looks like to be a successful woman today. When she’s not catalyzing courage for women at InHerShoes, she’s equipping startup entrepreneurs and small businesses with strategies that grow profit and social impact at boutique consulting agency, Orenda Collective.

Judith has worked with organizations such as Ashoka: Innovators for the Public, world-class leaders such as Leon Panetta, and has shared her voice on behalf of youth at the Youth Assembly, United Nations. Selected as a StartingBloc fellow in Washington, D.C., Judith has worked with organizations such as ReWork, Mind Hatch, and the Transformative Action Institute. She has co-authored Students Lead Now, the first book written by students, for students, on student leadership in the higher education space, and was most recently selected to work side by side with Echoing Green Fellows in building a Social Innovation and Leadership program to equip college students with 21st century skill sets for success at Claremont McKenna College. Recognized by The Next Big Thing Movement as one of 2017's Millennial Influencers, she was nominated to join the ranks of Forbes 30 Under 30 for her commitment to first generation women and transforming what it means to be a non-profit in this day and age. She most recently was honored as one of CSQ Magazine’s #NextGen10 awardees for her impact in Arts, Culture, and Philanthropy in the Los Angeles entrepreneurial eco-system, alongside folks like Kobe Bryant, Jeff Stibel, and Jesse Draper in Innovation & Tech.

 

LINKS FROM THIS EPISODE:

TEDx

Youth Assembly at the United Nations

Ashoka

Episode 176 with Emily Ann Peterson

”Bare Naked Bravery” by Emily Ann Peterson

In her Shoes on Instagram

www.inhershoesmvmt.org

Jun 11, 2018

“If you could bring an intentionality to this idea that allowed you to go deeper and make this idea better and allowed you to flourish in the growth and the challenges of this idea, imagine the abundance that you could continue to see from that idea.”

 

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WHAT'S IN THIS EPISODE:

I love sharing the things that are impacting my life and biz with you. My hope would be that if it resonates, that it brings a new light and awareness and excitement to your work and every day. So, I’m sharing with you something new that came into my awareness recently that I first started applying to life and recently began applying to my business. If, like me, you desire to experience more depth in your life, this one's for you, sister. And if you have no idea what that means, give it a listen. It may be just the thing you’ve been needing to hear.

 

Jun 4, 2018

“I had to start choosing myself over the stories I’d made about other people.”

 

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WHAT'S IN THIS EPISODE?

Your business shouldn’t only serve your customers and clients while leaving you emotionally empty-handed and overwhelmed. Can I get an amen?! For a lot of us, it takes learning the hard way to rebuild a better way, though. That’s why you’re here, listening to Jessica’s story. I hope, if anything, her story inspires you to dream up what success looks like for you differently. I hope it encourages you to reflect on how you’re currently building your business. I hope it empowers you to let go of what’s not working and start redefining the rules of entrepreneurship. Because a business can serve you first while also serving your customers and clients better.

We talk about…

  • How anxiety can be your compass
  • Redefining what the “rules” of entrepreneurship are for you
  • Restructuring how you do business so your biz can serve you first
  • Finding “success” and then feeling miserable
  • Trusting your intuition even when outside opinion and logic don’t line up

 

WHO IS JESSICA RODRIGUEZ?

Jessica Rodriguez is the founder of The Day Dream Achiever and Business Strategist with an unapologetic mission to help purpose-driven coaches and strategists increase their profits, without increasing their work hours, through scalable offers and funnels.

Never one to shy away from the opportunity to share what she’s learned, you can find her each week on the #daydreamachievers podcast (available on iTunes and Stitcher) where she provides straightforward, actionable strategy and powerful conversations on what it really takes to step into a scalable and sustainable business model.

Through her Achievers Circle membership community, multiple self-study programs and a touch of client work, she continues to see what is possible when women stop apologizing for wanting more and go after it.

When she’s not talking all things business, you can find her curled up on the couch making inappropriate jokes with her hubby, miserably failing at not letting her furbabies take over the house, Netflix binging or traveling to the next adventure life brings.

 

LINKS FROM THIS EPISODE:

”The Crossroads of Should and Must” by Elle Luna (book)

”The Crossroads of Should and Must” by Elle Luna (on medium)

Lisa Carpenter

The Aligned CEO podcast

The Daydream Achiever podcast

www.thedaydreamachiever.com

Jun 4, 2018

”I felt like I couldn’t breathe anymore. My life was changing and I couldn't breathe. I was drowning. So, I did this and I got oxygen in my lungs again. And it’s been my journey. It’s worked out. I’m still alive. I still have clothes on my back. My dog is still fed. It has been so difficult, but it’s been my journey and it’s the path I chose.”

 

SPONSORED BY GIRL BOSS STOCK

Use code TRFE to get 50% off your first month (only $15)

http://bit.ly/girlbosstrfe

 

WHAT'S IN THIS EPISODE?

I hope you listen to this conversation. I hope you feel the depth of light that radiates out of the darkness of Amy’s story. And I hope you know that the same light can radiate out of your own dark moments. Amy wrote off entrepreneurship a long time ago. Life had different plans, though. After losing her father traumatically, being disowned from the rest of her family, being diagnosed with an autoimmune disease, and realizing her dream job was everything she didn’t want within a two year span, Amy found herself leaving behind the corporate world to start her photography business.

We talk about…

  • Working yourself to a really unhealthy point
  • Dealing with the hardships of life and business
  • How much your mindset can change in a short timespan
  • When her business didn’t grow overnight (or the first year)
  • How the hard stuff opens the door to experiencing the good

 

WHO IS AMY BONE?

Amy is the owner of Bone Photography where she captures love stories, senior celebrations and “I-do’s” in Rockford, IL and the Chicagoland area. She goes beyond being a local photographer by serving a much wider audience and striving to tell her story and share her education with the world. Whether you show up for her Joke of The Day or follow her blog about the ups and downs of owning a business, Amy puts 100% of herself into what you receive. Rocking her pink overalls and sharing photos of her dog, Amy is a safe place to land and to hear the sweet words of “me too”.

 

LINKS FROM THIS EPISODE:

Episode 205 with Ji-Youn Kim

Episode 68 with Ruthie Lindsey

”You are a Badass” by Jen Sincero

Amy on Instagram and Facebook

www.bonephotography.co

Jun 4, 2018

“I want you to know that boundaries are going to do something incredible. They will change how you feel about your business. They will change how you feel about your clients and your customers. They will change how you feel about everything. And it’s kind of like magic. Because nothing else will change, except for you. And yet, everything will feel totally different.”

 

SPONSORED BY GIRL BOSS STOCK

Use code TRFE to get 50% off your first month (only $15)

http://bit.ly/girlbosstrfe

 

WHAT'S IN THIS EPISODE?

Boundaries are like magical fairy dust for your heart and your biz. You don’t need a fairy, though, because you are your own queen in shining armor here to save you from overwhelm, my love. I’ve spent the majority of my 20s learning how to set boundaries and getting comfortable with doing it. There was a point in my life when I couldn’t set a boundary with a fly. Now, I flip boundaries like pancakes at IHOP and it’s transformed how I feel about my business. So, I’m sharing with you how I’ve done that and the three key places where I’ve been able to transform how I do biz with boundaries.

I talk about…

  • How to set boundaries in business with love and intention
  • Setting boundaries with your inbox
  • My out of office email response that helps me set inbox boundaries
  • Setting boundaries to build deeper relationships and connections
  • 4 questions to ask yourself when setting boundaries
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